Area

Employer


Area:

Account Management

Sub-Area:
  • Sales
  • Development
  • Marketing
  • Administration
  • Planning
Employers:
  • Advertising agencies
  • Digital/interactive agencies
  • Corporate advertising departments
  • Specialty advertising firms
  • Consulting firms
  • Marketing firms
  • Self employed/Freelance

Area:

Creative Services

Sub-Area:
  • Art
  • Copywriting
  • Print Production
  • Broadcast Production
  • Publishing
  • Technical Writing
  • Web Design
  • Product Design
  • Graphic Design
  • Casting
Employers:
  • Advertising agencies
  • Digital/interactive agencies
  • Consulting firms
  • Publishers including:
    • Trade books
    • Paperback
    • Educational materials
    • Technical, scientific, and medical
  • Internet sites

Area:

Media

Sub-Area:
  • Advertising Sales
  • Planning/Buying
  • Public Relations/Promotion
  • Research
  • Design, Art, and Production
  • Traffic
  • Direct Marketing
    • Direct marketers advertise directly to the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax
Employers:
  • Advertising agencies
  • Digital/interactive agencies
  • Business corporations
  • Publishers
  • Television
  • Radio
  • Newspapers
  • Magazines
  • Government agencies
  • Internet marketers

Area:

Research

Sub-Area:
  • Product Analysis
  • Statistical Analysis
  • Focus Group Moderation
  • Interviewing
  • Project Management
  • Supervision
Employers:
  • Advertising firms
  • Corporate advertising departments
  • Specialty advertising firms
  • Market research companies
  • Consulting firms

Area:

Sales

Sub-Area:
  • Advertising Sales
  • Industrial Sales
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Retail Sales
  • Online Sales
  • Operations Management
Employers:
  • Television sole practitioners
  • Radio
  • Newspapers
  • Magazines
  • Internet marketers
  • Manufacturers
  • Consumer product companies
  • Pharmaceutical companies
  • Banks and other financial institutions
  • Service providers
  • Department stores and other retail establishments

Area:

Public Relations

Sub-Area:
  • Special Events
  • Media Relations
  • Risk and Crisis
  • Communication
  • Health Communication
  • Fundraising
  • Marketing Communication
  • Labor Relations
  • Consulting
Employers:
  • Public relations firms
  • Corporate in-house public relations departments
  • Trade associations
  • Government agencies
  • Colleges and universities
  • Non-profit organizations
  • Labor unions
  • Hospitals

General Information and Strategies

  • For advertising management positions, courses should include marketing, consumer behavior, and market research.
  • Obtain as much relevant experience while in school as possible, paid or unpaid.
  • A portfolio is a must have in this industry and should include work that demonstrates writing and design ability, as well as marketing sense. Save work throughout the course of your studies and employment to be used for a portfolio. It is better to have too much to choose from instead of too little.
  • Overall, individuals in the advertising area need to be excellent communicators, good listeners, team players, professional, hard working, creative, flexible, and enthusiastic.
  • Start exploring and analyzing a variety of ad campaigns you like and be able to explain what is good about them and how they target a particular audience.
  • Most advertising positions are filled by promoting experienced staff. Be willing to start in an entry-level position in order to get your foot in the door.
  • Be willing to relocate to larger markets such as New York, Chicago or Los Angeles for more job opportunities.
  • Try various routes to find a job in this field: apply directly to an agency, join an in-house advertising department, take a job in a separate department while learning company procedures and advertising department staff, join a support resource group or take a chance and freelance.
  • When choosing an employer consider the size of the firm, location, client list, and type of advertising involved.
  • You may need additional areas of expertise for newspaper or television, such as printing and photography.