Area

Employer


Area:

Account Management

Sub-Area:
  • Issues Management
  • Counseling
  • Employee or Member Relations
  • Media Relations
  • Research
Employers:
  • Public relations firms (Representing various private and public organizations and institutions, individuals, and events.)
  • PR departments in large corporations

Area:

Media

Sub-Area:
  • Reporting
  • Advertising Sales
  • Writing and Editing
Employers:
  • Newspapers
  • Online news providers
  • Television
  • Radio

Area:

Public Affairs

Sub-Area:
  • Government Relations
  • Risk and Crisis Communication
  • Campaign Marketing and Fundraising
  • World Affairs and Diplomacy
  • Media Relations
Employers:
  • Government agencies (local, state, & federal)
  • Chambers of commerce and tourism councils foreign embassies
  • Campaign committees, coalitions, initiatives, and networks

Area:

Business and Industry

Sub-Area:
  • Advertising Sales
  • Sales
  • Training and Development
  • Human Resources
  • Customer Service
  • Management
  • Direct Marketing
    • Direct marketers work with the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax.
Employers:
  • Public and private corporations
  • Consulting firms
  • Marketing companies
  • Internet marketers
  • Sport and athletic organizations
  • Retail stores

Area:

Non-profit and Education

Sub-Area:
  • Public Relations
  • Fundraising
  • Promotion
  • Event Planning
  • Service Marketing
  • Advertising Sales
  • Administration
  • Community Affairs
Employers:
  • Museums
  • Charities and foundations (i.e. within the areas of environment, arts, multicultural initiatives, religion, and health)
  • Hospitals and healthcare providers
  • Colleges and universities
  • Social service agencies
  • Nonprofit organizations
  • Professional associations

General Information and Strategies

  • Develop excellent communication skills, verbal and written.
  • Demonstrate enthusiasm and energy for the field.
  • Obtain part-time, summer job, internship, or volunteer experience within an area of interest. Public relations is a competitive field and related experience is essential to break into the industry.
  • Be prepared to start at the bottom and work up to positions of greater responsibility. Expect to complete administrative tasks in entry-level jobs.
  • Participate in co-curricular activities and related organizations to develop skills. Join on-campus and national professional associations related to public relations.
  • Obtain additional or advanced degrees to enhance knowledge of specific area of interests. For instance, a Master's degree in Public Policy (MPP) will increase employability in government and non-profit agencies.
  • Take PR campaign class seriously as it is a good learning experience.